Recently I was asked to do a job for a non-profit here in my home state. It's called Keep Oregon Green. I can remember all the ads done when I was a kid growing up, teaching us to always be aware to care for our forests.
When DHX Advertising and my friend Brandon Lehor the AD on this job asked if I would be interested, I jumped at the chance. The budget was tight, but to know that I was going to help spread the word around the state, to protect our forests, it didn't matter I was in!
The concept was fun too. Everyday things can start a forest fire, just mowing your lawn can if the time is right. People tend to think that forest fires are started by horrible people. It's not true, even you could start one and not even know it.
Casting was a huge part of this shoot, making sure you had a bunch of different ages, races, and just everyday people.
Hair and make up was done by the amazing Katherine Ross. She made sure everyone was looking like they just stepped out of a forest fire.
The hardest part of the shoot was keeping from laughing when the models were making the "oh crap" faces. We had so much fun on this shoot.
Lighting was down with a large octo bank with strip lights on the side and all shot on a white background with light spilling to separate the model from the background that was added in later. The edge was the most important part of the shoot imho.
In the end, I hope that the billboards will keep our wonderful forests safe another year, and make people think before they do something that might damage them.
Here are the rest of the shots.